Iron Man Whip's It Good

So, as much as I liked Iron Man, I am still on the fence about IM2. The Shell-Head's main drawback, in my mind, has always been his lack of interesting villains. This poster does not convince me that Whiplash is going to be the next Joker, the next General Zod, or even the next Dock Ock. More along the lines of the next Venom. Besides, it seems like this guy could be taken down with just a well aimed B.B. to the eye. How can he stand up to Iron Man?