14 April 2010

Jonah Hex Hexed?

Last July, this teaser poster was released for Jonah Hex- which is set to debut in just over two months on June 18th. Since then, no more posters, no trailers, nothing. That can't be a good sign for the movie featuring the DC comics bounty hunter. Yesterday this bit of tid was released over at iesb.net regarding an unsurprisingly kiboshed Lobo movie . It offered some insight into the promotional blackout for Hex:

The real issue at hand is several of the top WB executives (the ones who matter) have lost faith in Akiva Goldman's producorial skills. This is a direct result of their not-so-hot reaction to The Losers and especially Jonah Hex. The latter required massive reshoots (in excess of 50 pages worth of new material) and another director in studio go-to guy Francis Lawrence was brought to call the shots. So basically Lobo won't be happening anytime soon.

It doesn't seem that surprising that this movie is having trouble. Serves them right for making Jonah Hex instead of something like Flash or Green Arrow. At this point I wonder if Jonah Hex will still come out in June. I can't imagine it would do too well head to head with Toy Story 3 or even unchallenged. The question now is will Hex outperform Elektra's disastrous $24 mil?

On a side note, The Losers comment is a bit surprising. From my perspective the promotion has been decent. Maybe its a mess as well. We shall know in just a couple weeks.

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