Nothing makes you think of Superman more than peanut butter, right? At least it had to be healthier than one of those random sugar serials that superheroes usually get. In any case, this 1981ad included Lex Luthor in his classic purple and greens and it should get props for that alone. I don't think taste was really the secret to the peanut butter's success though because when I was a kid I didn't have a very discerning palate but I insisted on this brand. Way to go corporate America!