10 August 2010

Under the Red Hood DVD Underperforms

Sales estimates have arrived at The-Numbers.Com and they do not tell the greatest tale for Batman: Under the Red Hood. The DVD allegedly sold 148,098 units for a total of $2,312,832. According to my home made figure of first week sales below (click to enlarge), if accurate, this is DC's second lowest debut edging out only Wonder Woman.

I cannot for the life of me understand the dip in sales. DC's latest efforts have been solid and this is Batman! DC's flagship. Perhaps the DVD market itself is just screeching to a halt in this economy. Hopefullt hings will pick up with next months Superman Batman: Apocalypse team-up.

1 comment:

  1. It's a shame because this film deserves to do well. The-Numbers.com doesn't include Blu-ray figures so maybe the dip in sales is a result of more people switching to Blu-ray.