Announcing a Pending Announcement from DC

Yes, I realize the irony of this post. Perpetuating a story that only exists to tease of a pending story with no real specifics. The point of my posting is to ask, Why does news like this always seem to spread like wildfire on the internets like on sites such as ComingSoon.net?

Here is the quote:

We are going to have a fairly interesting set of announcements and presentations pretty soon like in a matter of weeks, I think, about our plans for DC," Bewkes said. "And basically if you look across the title of the whole band of hits whether its Batman, The Dark Knight, Green Lantern coming up, Superman, there have been a huge number of franchised films that have been part of the Warner [tent pole] strategy that's been the reason for Warner's unparallel [sic] high and consistent earnings advantage over the other studios and DC has already been a part of that and we are now going to outline an even more expansive plan for that in the coming months.

So...? There may or may not be an announcement of some other DC owned superhero movie because The Dark Knight was a success. Does he realize The Dark Knight and Batman are the same franchise? Does he realize Superman has pretty much been considered a disappointment? Am I the only one that sees no substance in this announcement? Wake me when the real announcements get made.